Guinness Nigeria has announced the launch of its new Orijin variant, the Orijin Zero Non-alcoholic Orijin drink, aimed at meeting the needs of non-alcoholic consumers in that market segment. Describing the product as another innovation coming from the company’s stables, its Marketing Director, Mr Obinna Anyalebechi stated that the idea to come up with Orijin Zero Non-alcoholic drink was informed by the need to also cater for the needs of consumers, desirous of the bitter-sweet taste of the drink, without its alcoholic content. He expressed the determination of the company to ensure that the new product is sold at the prescribed price in the open market, noting that one of the ways of ensuring this is to put a price tag on the cans as a way of making sure that they are not sold above the recommended retail price. According to him, the Orijin Non-Alcoholic drink, which is a product of consumer insight, would go a long way in further boosting the profile of the company as an o...
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